Design A Poster Using Movie Poster's Composition
Use Classic Movie Compositions To Create Posters
Want to make a poster but your mind is blank?
Analyzing a great composition can get twice the result with half the effort!
Classic movie posters must be designed and typed by experienced designers.
Today, let us deconstruct how the composition of these classic movie posters is composed!
Barbie and Strawberry Milkshake Commercial
Barbie is everyone’s childhood memory,
and she was recently reinterpreted by Margot Robbie and Ryan Gosling.
The composition of the movie poster is simple but very eye-catching.
It uses contrasting colors of different chromaticities to make the picture more vivid and make the protagonist more prominent. So how should this concept be combined with the product?
In the composition part, you can see through the grid lines that the main characters (Barbie, Kenny, Car)
occupy about half of the screen, and the title “Barbie” occupies 1/5 of the screen.
Grasp these two large proportions first, and other information You can adjust it proportionally!
Joker and Doll Shop Advertisement
In addition to the great movie and actors of the classic movie Joker,
the composition of the movie poster is also worth analyzing!
The composition is divided with very simple proportions.
The tall buildings and stairs of the same color almost occupy the entire picture,
leaving only about 30% of the blank space for the protagonist himself,
allowing everyone to fully feel the oppression of the protagonist in a big city.
Let’s see how this composition can be used to create a figurine shop!
Through the grid, you can clearly see that the dark buildings and stairs occupy 60% of the screen,
the protagonist occupies 30% of the screen, and the movie title and information account for 10%.
Focus on the largest part first, and then you can put other information in it!
Captain America and Financial Manager Advertisement
When it comes to movies, you can’t miss the Marvel series!
The atmosphere of the Captain America movie poster is very good.
The protagonist accounts for 70% of the entire picture.
The skin color and clothing of the protagonist are deliberately made to look a bit old-fashioned,
so that the audience can well feel what the protagonist has experienced kind of life.
This kind of large-scale layout of characters is very suitable for
industries that give the audience a sense of security,
such as insurance brokers, politicians, financial specialists, etc.
Let’s see how this kind of composition can be developed!
Through the grid lines, you can see that the characters account for 70% of the screen,
the background accounts for 20%, and the title and text account for 10%.
Another important point is that the tone of the entire poster is unified into a bluish color.
From these points We can know that to make a trustworthy poster, in addition
to the importance of proportion, the tone should also be unified.
Avengers and Hairdryer Commercial
The Avengers is a story about a group of superpowers saving the world.
The movie poster has a sense of cosmic fantasy.
It uses dark blue and dark purple as the main colors, with many beams of light passing
between the protagonists, who occupy the screen.
90% of the poster, in other words, 80% of the entire
poster uses colors and light beams to create the feeling of superpowers.
Let’s see what kind of advertising we can do using this concept!
Through the grid, you can see that the superpowers occupy 90% of the screen,
and the title accounts for 10%. Color is also very important to create a mysterious sense of magic.
Use a large area of dark blue with a small area of neon light.
It is a very common usage. This usage can also be used on 3C products.
For example, computers, headphones, speakers, etc.
After reading the above posters, do you think composition is really important?
No matter how many protagonists (products) there are, as long as you master the
division of the composition and the use of colors,
you can complete an atmospheric poster.
Hurry up and create the grid and try it on your favorite movie poster!