The chicken steak franchise project located in Nanjing, China, in addition to the main cheese chicken steak, also offers fried rice, scallion pancakes, drinks, etc., with a variety of items for consumers to choose from.
Based on such product diversity, the design tone is also set in a multicultural Hong Kong style, and the layout focuses on youthfulness, echoing the selling point of the oversized chicken steak. The corporate color is the color of cheese, and a little red is added to increase the food attraction and make the overall tone more people-friendly and warm.